Project Type & Involvement

Work for Zoho Corporation - Product Design


Jun 2020 - Aug 2020




Complete redesign of the Zoho Motivator web app, an app used by more than 2000 arc (companies) to conduct a healthy competition for the employees and the teams inside the organization.

My Role

I was the one product designer working on web products right from scratch by strategizing, conceptualizing, designing, and delivering the hand-offs to the developers working for multiple platforms. My primary responsibilities included defining the product strategy, the vision for the product, wireframing low fidelity designs to prototyping high fidelity designs, and collaborating with the product managers and developers by managing the entire design lifecycle in bringing out the product live.

Our primary goal of the redesign

  • Create an experience that is more interesting to use and a fresh feel of a product.

  • Be a great tool that helps the organization to increase their sales activity.

  • Take advantage of the platform, which means it is accessible everywhere and focuses on light interactions.

  • Focus on finding the user's target and achievements.

  • Speed. The app should load quickly and help people to get a variety of data quickly.

Existing Design

Zoho motivator was collaborated with another company and managed by Zoho. Due to the contract wind up the partners are planning to close the product. So we take action to redesign the product for the users whom all are using now. Below screens are the existing design.

Converted Visual Design

Quick Create/Set Rules

We wanted a quick create an experience that allows the user to conduct a game, or set a target quickly. The user can able to create/set rules for the game/target.


We wanted a place where the user can able to check the overall performance of the rule/target/game. So we created the dashboard with customization. 


Rules are basically performed to run automation in the background. It's run by some criteria given by the user. In quick creation, you can able to see the criteria section. When clicking the rule card you can able to see the clear graph of what is the status of the rules.


Games basically conduct between the teams and the individuals. User can able to see how the team members/ Individuals perform in a monthly sales game.


Separate place where we can able to see our number of trophy badges and other achievements.


Dark Theme

Yes, we have a dark theme too.

Take away

Sales Motivator has been an incredible learning experience. Within a short timeline, I had the opportunity to work on a project from "start to finish", leading the process by sketching, wireframing, prototyping, crafting the visual design, and finally presenting my work to the team.

Let's Connect!

If you are thinking about hiring me or would like to discuss a project, get in touch with me at

Phone : +(91) 9500 230 527

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