I start with systems, not screens.

WebPT wanted off their old system - onto a Gen3 model built around an AI scribe that listens to the visit and drafts the note automatically.

Therapists were losing 2-4 hours a day to documentation. The fix couldn't drop a single required field, and it had to work without breaking three other workstreams moving in parallel.

I proposed the scribe concept after watching real sessions - therapists talk to the patient, not the screen. Built a quick prototype in Figma Make to make it real.

Pivoted the room from a standard workflow to a listening scribe, resolved cross-workstream dependencies as they surfaced, and adopted the client's design system as our shared source of truth.

Boomerang was a 20-person team - founder, CTO, and CRO included - racing to ship faster rather than pausing to get clarity for end users.

Instead of designing what was asked for, I started asking why before building anything. That opened a bigger question: what should even be on the roadmap.

I initiated Warm Referral myself and owned it end to end - how a lead gets understood, how a warm path surfaces, and how the ask gets sent.

Their first big bet, "Mutual Success Plan," wasn't working. I pushed Warm Referral instead - surfacing trusted paths into accounts from CRM data. That one worked in market.

Sales Motivator is Zoho CRM's gamification layer - leads, calls, and deals feed into targets, games, and leaderboards, on a platform running for 250,000+ businesses worldwide.

The original dashboard was fixed and dark - every point value and rule was hardcoded, with no way to configure around a manager's own incentive structure.

I initiated this redesign myself and was the sole designer on it, from paper wireframes through shipping - coordinating a cross-functional team of 20.

Replaced hardcoded values with a criteria-based rule builder - module, action, AND/OR conditions - giving managers two ways to compute points. Games, Targets, and Achievements now read from that engine.

As a parent, I kept hitting the same wall other parents had - school communication scattered across calls, paper diaries, and notices.

We spoke to 50+ schools first to validate the problem, then built on what we heard. Getting them to adopt something new was harder.

I owned it end to end - product and design myself, managed a 10-person dev team, and sold it directly, talking to hundreds of schools across US, UK, and India.

The honest one: we didn't succeed selling into India. School administrations move slowly on new tools even when the problem is real.