Most of my work begins with product discovery and product strategy, long before anyone opens Figma - the real work of enterprise product design. Usually with a messy product, conflicting opinions, and a team trying to figure out what actually matters.
13+ years building enterprise SaaS, AI product design, and workflow systems across healthcare, CRM, and complex systems.
Interfaces are the outcome. The actual work is deciding what's worth building, getting the right people aligned on why, and making sure the team executing it doesn't lose the thread three time zones later. That's systems thinking, not screen design.
Simple and understood beats clever and admired.
Design without business context is a guess.
I stay involved because success is measured after launch, not handoff.
The best ideas show up when more than one discipline is in the room.
Most of these started with a question rather than a brief.
I'm incredibly proud to know Vignesh as a phenomenal colleague and an incredible friend. Vignesh was one of the first people to join us at BuyerAssist (Boomerang) and someone who truly brought his full self into our small startup team. I'm a big fan of the passion and user-first perspective Vignesh brings to the whole decision-making process. He's a self-starter and someone who's always challenging himself and pushing the limits.
Vignesh was part of my team at Invention Labs. We could meet a lot of tight timelines without compromising on quality, because of Vignesh. He was with us on several "marathon" design sessions without losing focus. He is a keen observer and takes inspiration from things which may not have anything to do with design - which is quite critical for a designer!
Vignesh is wonderful to work with, and has unique expertise in user experience design, wire-framing and prototyping. He is very thorough in everything he does and can be depended upon to get the job done. Passionate, great and creative co-worker. Detail oriented, intelligent, deadline oriented and broad-minded employee.
Most days you'll find me designing products. Most weekends you'll find me on the road.
I'm based in Pune with my family, and I genuinely enjoy long drives more than destinations. Some of my favourite places have been the ones we found simply because we took a different turn.
Coffee's on me - or the call, whichever's easier for you. No deck required.
Currently exploring Principal and Director-level product design roles - always happy to talk shop regardless.